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Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel.
It's called Salesforce Lead Analytics for Facebook, and as the name suggests, it lets marketers measure the effectiveness of targeted ad campaigns. The system can pull engagement stats from Facebook, Instagram and the Facebook Audience Network and create performance visualizations against key marketing automation metrics.
Previously, marketers have only been able to capture customer information from Facebook ads up until the form fill, Salesforce said.
"The Facebook lead ads API helps businesses grow by allowing them to form more meaningful relationships with business decision-makers," said Louis Moynihan, MarTech Partnerships Lead at Facebook.
"A solution like Salesforce Lead Analytics for Facebook is a great tool that leverages the power of our API to help B2B marketers better understand how their campaigns drive leads, opportunities and ultimately business outcomes."
Salesforce said the integration is available today for new and existing Salesforce Pardot and Marketing Cloud Advertising Studio Enterprise Edition customers.
This Article Source is From : http://www.zdnet.com/article/salesforce-rolls-out-new-marketing-cloud-integration-with-facebook/
The mobile sports betting industry has a lot in common with Manchester United. Ok, nobody would have put money on the side’s underachievement so far this season, but both, if reports are to be correct, are on the verge of great things.
The signing of aspiring legend Di Maria are certainly a statement of intent, whilst the growth of push notifications and in-play betting has already sent the industry into the big time and well on their way into the revolution.
Over the past few years the mobile sports industry has become huge business with billions of pounds bet every year. That’s expected to reach $62 billion by 2018, but with so much already on offer when can operators actually go from here?
In the immediate future, that will fall to the continued success of push notifications. During the World Cup they were implemented regularly to incredible success. Coral witnessed noticeable spikes in turnover following each push, whilst other bookmakers are also having plenty of joy with the technique.
However, William Hill Onlinesaid in a talking mobile interview in August that whilst it is a particularly successful method, it’s necessary to find a balance. “We are aware of the potential to overload customers with messages so we ensure to only send the most appealing alerts and offers at all times.”Nadav Linden, Affliation manager noted.
But with the continuing rise of technology, operators are also going to have to keep up. The introduction of wearables over the last few months is certainly going to be an avenue explored, particularly with the Apple Watch announced just a few days ago.
That’s not that they won’t be trying. Linden added, “As long as it makes sense from a punters point of view and adds to the experience then new technology will always appeal.”
It’s likely that most future improvements will revolve around new technology, seeing Ray Winstone’s floating head telling you to cash out on your Apple Watch could be all over BT Sport this time next year even, whilst odds up on your Google Glass at the game or in the pub could also be a thing of the future.
The eyewear is slowly making its way onto the market, of course the price of over a thousand pounds will mean they are fairly sparse on the terraces and in day-to-day life but it provides yet another unique opportunity for operators to make the most of the market.
And that’s exciting for both consumers and bookmakers alike. Like the buzz surrounding Old Trafford after United’s accomplished display against QPR, the future looks incredibly bright for the industry, and there’s only one place both mobile sports betting and United fans are looking right now, and that’s forward.